Entertainment (Print publication)
Translated magazine issue
Translation, editing and proofreading, desktop publishing and formatting
Russian
1 magazine issue (6,000+ words)
4 days
A major publication for the global LGBT community (the Client) published a special edition for the 2014 Winter Olympics in Sochi. In order to make this issue available to Russians, the magazine turned to Paragon to translate, format, and perform desktop publishing of the Russian language version.
The Client’s monthly magazine is one of the world’s leading LGBT publications, and they decided to publish a special issue for the 2014 Sochi Winter Olympics to show solidarity with the LGBT community in Russia. The challenge they faced was to keep costs down while providing readers in Russia with a high quality and well-formatted translation of their Olympic issue. In order to have the greatest impact, the Client knew that they could not cut corners with the language of the Russian edition, and also knew that they did not have enough experience in the desktop publishing of other alphabets such as Cyrillic. The final challenge was the fact that there was very little time for translation between the finalization of the English version and printing.
Paragon has vast experience in foreign language print media projects of all sorts—from children’s books to billboards. We have durable connections with the country’s top Russian linguists, who are some of our longest serving and most trusted vendors. In an age where low-quality Russian translations are churned out regularly, Paragon understands the value of building great professional relationships with translators by paying them promptly, incorporating them into a project team, and respecting their linguistic expertise. Our network is large enough to allow a team of translators and editors to quickly render a high-quality Russian version of the issue in very little time after the English copy was made available.
Because Paragon has a great network of high quality language professionals, the Client knew that their compelling message would be as culturally relevant and sound as if it were written by native Russians. Paragon supported their efforts, and helped keep down costs for this special issue by waiving the rush fee that such a tight deadline would normally incur, while the Client generously gave free advertising space to Paragon. The Russian-language version of the February 2014 edition of the Client’s magazine was a smashing success, and copies were sent to Sochi and members of the International Olympic Committee, Russian embassies and consulates around the US, members of the Russian Duma, and even to the Office of the President of Russia.